“Because of Larry, I feel ALIVE again.”B Smith
“Larry's expertise got me the part that I had been waiting for.”Paul Braddy
Sims originally began his entertainment career fifteen years ago in Chicago as a professional dancer and choreographer for some of the most influential artists in music, including Missy Elliot and Sean P Diddy Combs. However, Sims always loved hair and quickly realized that is where his ultimate passion lies. It was not long before Sims started amassing his own list of celebrity clients including Queen Latifah, David and Victoria Beckham, Christina Millian, Gabrielle Union and Mary J Blige.
Sims currently works with some of the top photographers in the business and has shoot prestigious advertising campaigns for clients such as Armani.
Outside of being the mane man to top Hollywood celebrities, he is an entrepreneur that’s had worldwide recognition in building the Larry Sims brand. Not only is Sims the celebrity spokesperson for Smooth N Shine and Got2b Products, he’s partnered with Smooth N Shine to launch his first line of Professional Products, “Go Pro Curls” debuting in 2013.
You can catch Sims on Style Networks make over show, “How Do I Look” and numerous “How To” tutorials for Smooth N Shine and Got2b.
Sims currently resides in Los Angeles.